Graduate Labour Market Essay Example | Topics and Well Written Essays - 1500 words

Graduate Labor Market - Essay Example It is obviously obvious from the conversation that in its push to improve and modernize open administrations, UK government has made more openings for work for graduates. A portion of the segments that portray an expansion in the pace of work incorporate open organization, wellbeing, and instruction, development just as business and account. Note that the UK monetary and political improvements have made the district to be one of the nations that have the least paces of joblessness in Europe. As indicated by Association of Graduate Recruiters (AGR), roughly 30% of the UK graduates are profoundly requested in outside nations including European locale dependent on the broad preparing attempted by colleges. Regardless of the estimation that work opening in the UK would fall by 7% in 2010 because of the monetary downturn, bosses announced 8.9% expansion in the degree of business openings. As specified by AGR, more openings for work will come up while the normal beginning pay for graduate will roughly be  £29,000. As indicated by Gillard, the AGR CEO, the market for the alumni is getting subsequently counterbalancing the negativities of the ongoing monetary downturn that influenced practically all areas of the worldwide economy. In any case, the vast majority of the associations are not expanding graduate pay rates regardless of the broad preparing that they experience in the colleges. As specified by Aaker, Online Marketing Manager is liable for controlling the web based advertising group. Also, the supervisor directs the usage of the powerful utilization of the web as a method of advancing and publicizing of the items. Other indispensable obligations of the chief incorporate assessment and following of internet promoting systems, recognizing new web based showcasing strategies just as teaming up with work force who are liable for creating sites.

Business Presentations DB2 Essay Example | Topics and Well Written Essays - 750 words

Business Presentations DB2 - Essay Example Right planning is likewise fundamental and the utilization of the correct language is imperative. An efficient speaker who utilizes the time accessible can guarantee targets are effectively accomplished. Introduction proficiency is impeded if the speakers are ineffectively sorted out. In this association the utilization of monetary or logical terms is useful as they structure a kind of shared factor. Non-verbal collaboration with the crowd is significant in light of the fact that it guides introduction. The selection of words and jargon is one sort of image that has enthusiastic and mental properties. The principle challenge in introduction is to convince the crowd sending clear messages and advising about the issue, to convince individuals to accomplish something, to create inspirational mentalities, and to cause different changes in people groups thinking and conduct that will be advantageous to the venture (Adair, Thomas 2003). My own accomplishment in making the introduction is successful time the board and choice of proper data. I have attempted to recognize the key undertakings and focuses in an introduction which ought to be given the best measure of time. In the introductions I have attempted to introduce the most significant realities and made a recommenâ ­dation. The item is to give the crowd to whom it is introduced, adequate data to empower it to make reasonable move, if vital. I have attempted to state realities reasonably and precisely, in sensible request and in a brief way. The elements of fruitful introduction incorporate six standards of viable talking: be clear, be readied, be basic, be striking, be normal and be brief. The character and measure of fearlessness the moderator has can affect introduction productivity. The more confident and emphatic individâ ­ual can bargain all the more successfully with individuals who infringe on their time. The utilization of visuals helps the

Most Common Reasons Content Marketing Campaigns Dont Perform

Most Common Reasons Content Marketing Campaigns Don’t Perform Content marketing has become a major part of marketing strategies for businesses of all sizes. But content marketing alone is not a silver bullet to problems and your business might find it a struggle to get the campaign working as intended. © Shutterstock | garagestockIn this guide, we’ll explain the most common reasons content marketing campaigns don’t perform and provide tips on how to steer your campaign in the right direction.#1 YOU DIDN’T REFINE YOUR OBJECTIVESAccording to an Altimeter survey, 70% of marketers don’t have a consistent content marketing strategy. But content marketing won’t work if you don’t have objectives you want to achieve with it. Starting content marketing without goals is a bit like shopping groceries without a list. Yes, you can do it, but you’ll probably end up buying too much and the products you bought might not make a great meal.Having objectives defined will help you:Create content that is more valuable. If you are more aware of what you want from your content marketing, you can create the content to fit around this objective. For example, content that aims to sell something looks different from content used purely for more link clicks.Direct your content to the target aud ience. Different content appeals to different people and like with any marketing, you have to know what is the audience you’re trying to reach.Select the right channels for delivering content. Content marketing can happen through different channels, from YouTube to guest blogging. By understanding your audience, you can also find the channels they are looking at.When you start thinking about your content marketing objectives, focus on the following questions:What is the ultimate goal? Is it to increase visitor numbers, get more people to join your subscription, or simply to sell a certain amount of products?Who are the people you want to do the above with? Are you targeting professionals, students, adults, families, young people, and so on?What are you going to consider a success? What about failure? You want to have tangible figures you can measure that will help you know how the campaign is going. Perhaps you want to receive 100 new sign-ups or sell 1,000 products within a month . Without knowing what you think is a success or indeed a failure, you can’t really say whether the campaign is performing or not.#2 YOU DECIDED TO SKIP RESEARCHRelated to the above point is the need to conduct proper research. Content marketing has become such a buzzword that people tend to assume it always provides positive results and returns.There are two assumptions you must avoid falling for:Thinking that content is always valuable.Surmising you know what the audience finds valuable.Therefore, market research is a crucial part of content marketing. You need to be able to understand what the customer finds valuable, what kind of content are they looking for, and what are the channels and types of content that get them interested.You must also analyze and examine your current and past content marketing with the help of analytics tools such as:Google Analytics â€" demographics about your audience, how they engage and with what type of content.Addvocate â€" data on who are the p eople sharing your content on social media. Can help with influencer engagement.Quora â€" social network for questions and answers. Can help identify trends to use as content or help others by linking to your content.Yoast â€" boosts your content’s search engine optimization.In addition, you can also gain valuable data by using customer relations management systems (CRM). For instance, Really Simple Systems and Salesforce are worth checking out.Overall, the key metrics you want to focus on include:Web traffic or visitsViews and downloadsLead quantityLead qualitySocial media sharingWhen devising your strategy pay attention to what happens to these metrics and compare different approaches.[slideshare id=40688285doc=b2bcontentmarketingspotlightreport-141024111144-conversion-gate02w=640h=330]#3 YOU THOUGHT QUANTITY TRUMPS QUALITYPerhaps the most common sin amongst organizations is to assume quantity trumps quality in content marketing. The approach is not entirely wrong, as it used to be that getting as many links out there was the way to boost your search engine ranking. But nowadays, you must pay attention to the quality of your content.Google, which is still the major search engine you want to focus on, emphasizes quality on its approach to page ranking and the search engine is rather open about it. “If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site” is one of the tips Google gives you.In Hubspot’s Social Media Benchmarks Report in 2015, the marketing company examined social media methods and engagement levels in different industries. According to the report, there’s no positive correlation between the number of posts and interactions per post. In fact, the report stated, “if anything, there’s a very slight negative correlation between the two”.Instead of being happy that you have tons of blog posts lining up, you need to focus more on the quality. Before hitting that Po st-button, ask yourself:Does this content provide real value to my customer? What?Is it entertaining?Does it inform them about something they might not have known?Does it make it easier to use my product or service?Would I read/watch this?Is it something people want to share with others?What is the reason for posting this? (Note: the answer is not to get new content out)Start writing epic and great content, stop writing crap.[slideshare id=15931787doc=velocitycrap-130110064100-phpapp01w=640h=330]#4 YOUR CONTENT IS NOT APPEALING ENOUGHSimilar to the above point, you might also be making the mistake of creating content that isn’t appealing enough. As companies focused on quantity over quality, the Internet has become filled with all sorts of it. To be precise, around 2 million blog posts are published every single day.Fighting for your place in the sun is therefore not an easy task and you will make it even harder if your content is dull and boring.How can you appeal to people with your content?Ensure you are writing content based on the target audience and their preferences.Use the language or imagery that appeals to the target audience.Hook them with an attracting headline. Whilst eight out of ten readers will read a headline, only two out of ten will continue to read the rest.A good headline will create an emotion: shock, joy, laughter or outrage. “The business that stole $2,000”A good headline will highlight the usefulness and value of the text. “How to turn your start-up idea into reality”A good headline will instill curiosity without revealing the results. “We tried YouTube for a week and the results stunned us”Include different elements of content to your content, such as images, videos or charts. But make sure you only do so when they add value to your content.LinkedIn Technology Marketing Community’s top three content marketing tactics also highlighted the benefits of varying content. According to the community, the best strategies invol ve blogging, social media and case study reports. Therefore, you can make your content more appealing and mix up your visitor base by changing your content strategies from videos to how-to guides and so on.#5 YOU’RE NOT PROMOTING YOUR CONTENTEven the most appealing content might struggle to yield results if you don’t focus on the other aspect of the strategy: marketing. You can’t just publish your content and wait for results, but you have to actively push it out there for the world to see.Before you even publish your content, you should start creating networks with different blogs and forums related to your business, and the topic you are writing about. You want to let them know about your own blog or video channel, the topics you write or talk about and to suggest partnerships. You want other influencers within the industry to talk about your site and to share your content on their social media platforms.Furthermore, you should consider sharing some of your ideas with these influencers before you share them with others to get more insight into what might work the best. If you have products to sell or a specific service on offer, you can allow them to experiment with it to get them excited about your brand as a whole.As soon as you publish your content, you should contact these influencers, blogs and forums personally to mention your new content. You can email stating, “Hey, I thought you and your readers might find my new post/video on [topic] interesting. Do check it out and let me know what you think”.Finally, you should always share your content on your own social media. Create a publishing schedule for different platforms to guarantee you share the content at least a few times a week. According to LinkedIn’s report, the most effective social media platforms to use are LinkedIn, Twitter, YouTube, Facebook and SlideShare. These should therefore be high on your marketing agenda.[slideshare id=53206345doc=b2bcontentmarketing2016benchmarksbudgetsa ndtrendsnorthamerica-150925190122-lva1-app6892w=640h=330]#6 YOUR CONTENT DOESN’T HAVE A CALL TO ACTIONAnother big mistake is to create quality content, but without it leading to any kind of engagement afterwards. Even the best of sellers will eventually pop out the question, “Would you like to buy this?”Essentially, marketing is about ensuring people act after receiving the information, i.e. content. The call to action can be different things, depending on your objectives.You might want to:Include detailed information, including links, on where to buy the products. This should also include tips on using offers or other such perks available for buyers.Ask the person to sign up to a membership or a newsletter.Request to ensure the person ‘likes’ or ‘shares’ the content and easy methods for doing so.When writing your call to action, you need to keep in mind a few essential points.Focus on the context. Is the reader a first time visitor or someone familiar with the brand?K eep the CTA short. You shouldn’t add multiple CTAs to your content. Only focus on one, depending on your goal and keep it short. Remember that your CTA will be at the bottom of the content, so the person won’t want to read or listen to a long story.Place it strategically. Depending on the length and style of your content, you want to ensure the CTA is strategically placed and jumps positively at the viewer’s sight.Finally, if you are having trouble with your CTAs it’s a good idea to test them. This can help you understand what types of CTAs works the best and where you should place them. #7 YOU’RE SPENDING THE WRONG AMOUNT OF MONEYA Curata study found that 75% of content marketers are set to increase their content marketing budgets. The content marketing software market is further expected to grow to over $32.3 billion by 2018.As the spending grows, problems have also begun to occur around content marketing budgets. Content marketing campaigns can fail because of your budg et.There are two options when it comes to content marketing and budgets:You are spending too little on your content marketing.You are spending too much on your content marketing.The first option generally happens when people expect content marketing to be a miracle cure for all problems. It can mean you also don’t properly understand the quality argument, but think you can have people churn out content for you almost free of charge and still receive amazing results.On the other hand, you might be throwing money at a content marketing company, assuming that it’ll automatically drive results and guarantee quality content.You need to understand that content marketing campaigns can cost money, but how much you are willing to spend or need to spend can depend on your individual situation.The keys to budgeting for your content marketing are therefore:To understand your objectives and goals.To realize that creating quality content takes time. You might be able to save money if you are able to take this time and create the content; or you can hire a professional content marketing specialist to help you.To know how to measure the quality of the content and the effectiveness of the campaign. Once you have your objectives and an idea of the timeline for achieving them, you can see whether the content you are creating is yielding results. If it isn’t, you want to look at whether you are spending too little, i.e. not creating enough quality, or spending too much on low-quality content.While content marketing budgets are increasing, you should pay attention to the way you spend your money. If you aren’t receiving the results you want, money may or may not be the solution.#8 YOU’VE GIVEN UP ON YOUR CONTENT MARKETINGIf your content marketing efforts have not been working, you are probably going to find yourself at a crossroad. What can you do now? The options you have are:To give up. (Tip: not the right answer.)To keep doing what you are doing. (Tip: still not the r ight answer.)To reassess, analyze and change tactic. (Tip: yep, the right answer.)First, if you launched your content marketing strategy yesterday, but you aren’t seeing huge visitor numbers, you are doing it wrong. Most of the times content marketing is not about the immediate results, but long-term gains. There can be posts that are hardly read for the first six months, but then something happens and you suddenly have everyone sharing this single article/video/image.If you find your content marketing struggling to gain headwind, go through the above points and see whether one of them applies to your strategy. If so, consider the tips above and do more research into the particular point. In addition, it might be something else, something unique to your content or business that’s holding you back. Identify the issue by examining your posts, analyzing your strategy and simply asking from your target audience about tips and ideas. You can even see what your competitors are doing a nd what are the posts/videos that provide them with the most shares or views.Don’t start copying other people’s content, but do take notice of what is the style, the format, the subjects that seem to appeal to your audience. Tweak your content by trying longer or shorter posts, adding more images or videos, and so on. You can even try sharing and posting your content at different times to see if this cures your problems.Above all, be critical of your campaign, but don’t despair. Readjust and change your strategies, but remember to be in it for the long haul.FINAL THOUGHTSThere can be a number of reasons your content marketing campaign isn’t performing, but the above are definitely the first you should examine. Content marketing isn’t a magic pill to cure your marketing. But it’s a strategy you, want to try in today’s digital world. But like any marketing campaign, it requires careful planning and research in order for successful execution.If you do find your campaign s truggling, check the above points and analyze each aspect of your marketing strategy. Don’t forget to test and try different things to find the methods that work for your business.

The Civil War On American History - 1206 Words

country divided, the Civil War left a huge impact in history as it helped form what our nation is today. An inevitable conflict that was due in time to transform into a war, the Civil War was influenced by societal interests, economic changes along with political disagreements. Together, these influences sparked a nation into a great divide that ended in what is known as the deadliest war in American history. Just In the aftermath of the industrial revolution, the Civil War was ignited due to economic changes. By 1830, the most profitable crop known was cotton. Representing the south, cotton was the most exported crop in the Union at the time. An economic booster for the south, it essentially lead to the south’s dependence on plantations. With cotton in high demand, demanded the need for more labor. Those who worked the fields, mainly slaves, endured hard labor and harsh environments. Many slaves were imported, or needed, to meet the high demands for the most important exported crop. However, by this time, the north was already established as an industrial economy. In the north, there was a need for labor, but not necessarily the need for slaves. As an industrial economy, more factories were opened and more ways of transportation were needed to be built such as railroads and steamboats. Coming to a land of opportunity, many immigrants migrated from foreign countries looking for a b etter life. Having better civil rights and liberties than most slaves, these immigrant workersShow MoreRelatedAmerican History : The Civil War1138 Words   |  5 PagesWar makes us what we are. It changes our lives and makes our past into the future. One of the most important events in American history was the Civil War (1861 to 1865). The Civil War changed thousands of lives and our nation. At the beginning the Civil War, it divided our country but at the end of the Civil War, it brought our country back together recreating the United States. â€Å"But the Civil War defined us as what we are and it opened us to being what we became, good and bad things. It was theRead MoreThe Civil War And American History890 Words   |  4 Pages In American History many significant events took place that reflected religious faith of multiple Americans and has shaped the world we live in today. Throughout the 1800s, the most memorable times in America took place throughout the Civil War. Events that escalated before, during and even following the Civil War resulted in a chain of reactions from many people within that period. After analyzing the events of the Civil War, I was able to draw a connection to the actions of the soldiers, womenRead MoreThe Civil War And American History1528 Words   |  7 Pages Before we discuss the Civil War, we need to discuss how and what lead to this major turning point in American History. Both sides, the Union and the Confederate had its reasons to attack each other. Whether it be the lack of contribution towards the government by the South, or the constant disturbance to free slaves from the North, tempers flared years before the first shots were ever fired. The disagreements between the North and the South were too much for the South to endure, they felt forcedRead MoreAmerican History And The Civil War Essay1287 Words   |  6 PagesOne of American history’s famous battles involves the diverging of Northern and Southern states . Even when this time period itself is taught, at least from my experience learning it, that divide between Northern and Southern ideology seems even more pronounced. As United States territory expanded, so did hesitations of citizens on both sides—both Northerners and Southerners thought strongholds were put in place to sway governmental opinion, and consequently, actions. In order to bring the nationRead MoreHistory And The American Civil War Essay1927 Words   |  8 PagesIn the history of the United States, African Americans have always been discriminated against. When Africans first came to America, they were taken against their will and forced to work as laborers. They became slaves to the rich, greedy, lazy Americans. They were given no pay and often badly whipped and beaten. African Americans fought for their freedom, and up until the Civil War it was never given to them. When the Civil War began, they wanted to take part in fighting to free all slaves. TheirRead Mor eThe Civil War And American History2238 Words   |  9 PagesRachel Lee Professor Salazar History 141 4 December 2014 The Civil War The Civil War is a war that happens within a country and in this case, the Civil War took place in the United States between the North and the South. The Civil War happened between the North and the South for various reasons. Both sides expected a short war with few casualties, and instead a little over 1 million soldiers died in the Civil War. After the war was over, the war left a huge impact on the modern world through theRead MoreAmerican History And The American Civil War1610 Words   |  7 PagesThroughout American history, the United States Mint has coined several denominations that would now be considered â€Å"odd† or â€Å"strange† by the general public: the half cent, two-cent piece, three-cent piece, half dime, twenty-cent piece, quarter eagle, three dollar piece, half eagle, eagle, and double eagle. At the time, however, many of these were seen in everyday circulation, a completely normal denomination. Each of them had a purpose behind its inception and a practical use after mintage. For exampleRead MoreU.s History : American Civil War1423 Words   |  6 PagesOmer Bhatti U.S History I Professor Ojserkis U.S History I: Final Paper In early April 1861, the attack on Fort Sumter marked the beginning of the American Civil War. However, the belligerence of both sides of the war began long before the first shot. There is a great deal of possible causes of the Civil War, and in much disagreement with popular belief the war was not solely fought about the existence of slavery. Unfortunately, there is no simple reason why the war began because there were manyRead MoreThe Civil War Is The Deadliest War Of American History Essay1853 Words   |  8 PagesThe Civil War is the deadliest war in American History. Between 1861 and 1865, over 600,000 brave souls lost their lives at nearly 10,500 battles. By the end of the war, there were nearly 200,000 African-Americans that fought on the side of the North, with 80 percent recruited from slave states (Half Slave and Half Free, 240). Wars are fought over irreconcilable differences. There may not be one specific cause. Directly or indirectly, slavery was intertwined in many of these differences and the physicalRead More History of The American Civil War Essay1540 Words   |  7 PagesHistory of The American Civil War The Civil War was a brutal war between the North and South of America over the issue of slavery, which was spurred on by the secession of the southern states from the Union of a America. At the time slavery was one of the main issues in America that caused a disagreement between the north and south and these disagreements about humanity and slaves added to the tension that would finally lead to the out break of war. Slavery was almost totally abolished in

The Face Before Me Is Youthful And Stern - 1642 Words

The face before me is youthful and stern; his smile is sincere, and inviting yet there is a slight quiver. This may be due to the fact that we have never spoken in such a formal and serious setting. Ernesto Santiago, now 46, is a former member of the Mexican Infanteria de Marina. Ernesto was stationed in Sierra Leà ³n and was put in charge of escorting Pemex employees to inspect tampered company pipelines. Whenever they escorted Pemex employees it was routine to simultaneously monitor cartel members on an open channel. During one of these routine surveillances a cartel member uttered his name. In Mexico it is common knowledge that if your name is being circulated by cartels it is because you have become a target. â€Å"En ese momento mi corazà ³n†¦show more content†¦They have an ambiance, yes we were poor but we were honest, the police was comprised by uncles and cousins.† In his small town children grew up with minimal education and with agriculture being the only career to look forward to. Ernesto however envisioned himself as an educated professional. â€Å"Tenia miedo de la gran ciudad, era enorme. Pero yo sabia que yo no me querà ­a quedar atrapado en la pobreza y en la vida de campo/ I was afraid of the big city, it was enormous. But I knew that I didn’t want to stay stuck in poverty and having to work in the field.† The nearest university was located in Oaxaca, 20 miles away. â€Å"La ciudad era de hecho enorme me sentà ­ como una idiota y nunca estuve realmente cà ³modo. No me gusto que no reconocà ­a a nadie. Todos los dà ­as habà ­a diferentes personas./ The city was in fact huge. I felt like an Idiot and I was never really able to adjust. I dint know anyone. Everyday there were different people.† The school was a sea of ever changing faces and the only people he could count on were the army officials who checked students as they entered the University. He slowly began conversing with the officials and he became interested in their profession. As academics became overwhelming and expensive he deemed it as a sign that University was not for him. Ernesto decided to then drop out of school and enlisted in the army and became a

Us Economy After the Civil War Free Essays

MSS220 US Economy After the Civil War The north and the south both experienced a slight struggle after the Civil War concerning agriculture, commerce and the state of the economy. A southern newspaper out of Augustus County, The Staunton Spectator, offered several articles that gave insight as to what the conditions were like after the war had ended. One article, â€Å"Grape Culture† explained the possible profit one could obtain by adding grapes to their normal crops. We will write a custom essay sample on Us Economy After the Civil War or any similar topic only for you Order Now Grapes were extremely expensive when fully grown since they were used mostly for wine. Although farmers were not skilled enough to make the wine themselves, they could sell the grapes and make a total of 400-500 dollars per acre after purchasing seeds for less than 100 dollars. This article shows that most agriculture in the south was not as profitable as it was before the war. The push to increase agricultural revenue shows that this was a time of struggle. Another article, â€Å"Our Town and Its Business† stated that the farmers had been doing well and making some profit despite the poor conditions that followed the war. It described the south as thriftier than ever, with more energy and industry than they had before the war. The article â€Å"Home Industry† pushed the notion of making their own products at home in the south rather than supporting the north and sending away for household items. Both articles seemed optimistic and supported the idea that southern industry would become stronger in the future. The Valley Spirit was a newspaper from the north in Franklin County, whose articles provided the same insights. One article â€Å"The Coming Crops of this Country† explained that the year before had not been very profitable but that in the coming harvest, conditions were ideal. The crops would have a much higher yield than the year before, leading to much more revenue for northern farmers. This article shows the northerners had high hopes for larger profits than the preceding year and for agricultural prosperity. Another article â€Å"Business in Chambersburg† urged farmers to do their business locally rather than in larger cities. Buying produce from local stores costs just as much as it did in the larger cities . It was also heaper to buy products in bulk from the local stores since discounts were given when products were bought in larger quantities. Again, the article shows that saving money was of high interest to the northerners and that local support was needed. Both newspapers show that the economy all over the country was not as strong as it was before the war. They both seem to focus on the increase of agricultural profit, saving money and an optimistic outlook on the future. Though the articles showed that the north and south did not want to support each other, it was obvious that they were going through the same struggles. How to cite Us Economy After the Civil War, Essay examples

Pure competition vs. monopolistic competition

Number of participants firms In a pure competitive market structure, the buyer does not have any effect on the price level of goods in the market. This is contributed by the fact that number of buyers and sellers in the market place is large enough and acting on an independent scale (Pindyck, 2001). If this characteristic is compared with monopolistic competition, it is noticeable that there exist many firms selling the same product in the market. Advertising We will write a custom essay sample on Pure competition vs. monopolistic competition specifically for you for only $16.05 $11/page Learn More Furthermore, some firms are ready to enter the market in order to participate in selling the same products. In consideration of the fact that there are many firms in the market, it is possible to set individual price levels. One of determining factor to the number of firms in a monopolistic completion is the extent to which product has been differentiated and also the amount of fixed cost associated with running the industry (Gans, 2003). Types of products Products in a purely competitive firm assume a standard nature (Gans, 2003). These products are fundamentally identical in nature. An example is a combination of potatoes and wheat in agricultural sector. On the other hand, products in a monopolistic firm are highly differentiated. This means that the firms sell products that have less difference in their characteristics. This statement does not denote that the goods can act as substitutes but it brings to surface the fact that their cross price elasticity is positive when it is calculated. Consequently, the change in price of one good have a subsequent effect on the quantity demanded of another good. To further describe the nature of monopolistic goods, it can be highlighted that such goods executes the same roles but the difference is in the specifics of the products such as quality and location. Control over prices The price levels in a purely competitive industry are determined by the point of intersection between the supply and demand curves. Individual firms are under obligation to sell their products as determined by the industry. If a firm sells its products above the price in the market, then no one will buy from the firm in consideration of the fact that there exist cheap and similar products in the industry. Conclusion can therefore be made that prices are determined by the industry. In a monopolistic competition, firm determines its own price level in a market segment. This factor is supported by the fact that products are highly differentiated thus the buyer cannot draw much difference between products. A decision made by one firm cannot have much effect on other companies in the same segment. To sum up the price statement in a monopolistic competition, each firm is at liberty to choose on the price level a decision which may not affect other firms. This is against earlier mentioned price determin ation structure of pure competition.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conditions of enter the industry There is ease of entry into a monopolistic industry. The long run aspect is that firms can enter and leave the industry at any time. A condition describing this monopolistic competition is that several firms are exclusive in nature and wants to display their products in the market at their own prices with an aim of making profits. There is high probability that the cost level will increase due to intense advertisement done. If these sunk costs are not managed well by a firm then it will be forced to quit the industry. On the contrary, purely competitive market structures have easy entry and exit conditions. There is no related cost such as sunk cost. Non price competition Monopolistic competition emphasizes differentiating its products in order to gain competitive advantage over other firms. The use of intensive advertisement is meant to attract more buyers consequently making profits. A purely competitive firm does not have any non price competition strategy simply because firms are price takers. The industry decides for the firm the price level it will have to sell its products and services. Examples A good example of purely competitive industry is the agricultural sector where potatoes and wheat are the specific product groups. Motor vehicle industry makes up a monopolistic competition. They can perform nearly the same functions but has specific attributes or qualities recognizable by potential buyers. These goods are not close substitutes but their cross price elasticity is positive in description. Pure competition vs. oligopoly Number of participants firms In an oligopoly market segment, the number of firms is few simply because of the existence of some barriers to entry (Depken, 2005). The firms depend on each other and this forms a reason for t he inclusion of market barriers. Their aim is to perpetually control the market segment. This contrasts with a purely competitive market where the number of buyers and sellers in the market is large. There are no barriers to entry into a competitive market structure. Types of products The products in an oligopoly market are uniform or differentiated. Examples of such products include the petroleum industry (BP and other firms) and the industry dealing with soft drinks (coca cola). With a purely competitive structure the products are in standard form (Depken, 2005). An example given is the agricultural sector selling a combination of potatoes and wheat. Control over prices Oligopoly market structure participates in setting their prices divergent from a purely competitive structure where the firms take the prices from the industry. Oligopoly market structure produce where their marginal costs is equated to marginal revenue consequently maximizing profits.Advertising We will write a custom essay sample on Pure competition vs. monopolistic competition specifically for you for only $16.05 $11/page Learn More Conditions of enter the industry There are high level of barriers to entry and exit in an oligopoly market structure. Some of the available instruments used by the industry to prevent entry are: patent rights, economies of scale, and other deliberate actions done by firms to discourage prospective firms. On the other hand, a purely competitive market has free entry and exit phenomenon. Non price competition Differentiation of products is evident within an oligopoly structure. A great extent of these products is from industries. They can also take up the description of being homogeneous. Within a purely competitive market structure, non price competition is less. Examples As mention in the text, examples of oligopoly structure are a combination of firms dealing with industrial products such as the steel industry. In the same vein, f irms selling with durable consumer goods fall under the category of oligopoly (Davies, 2005). An example of a purely competitive industry is the agricultural sector selling wheat and potatoes. Pure competition vs. pure monopoly Number of participants firms Pure monopoly market structure is characterized by existence of a single producer or seller in a market segment while a purely competitive structure has many buyers and sellers. The firm is usually owned by a government so as to exclusively control production and guard the public interest from exploitation. Types of products The products available in a pure monopoly are distinctive in character because of the fact that the firm is the only producer or seller in a market. There are no close substitutes for such product consequently justifying the fact that the product supplied by a firm is exceptional. Control over prices Monopolies have mastered the art of taking control over prices. They can easily point out the amount to charge their customers at any one point in time. In this case therefore, the monopolists are termed as price makers (Depken, 2005). So as to come up with a price level, comparison with the output quantity is made. The objective of such action is to limit exploiting potential customers. Conditions of enter the industry Pure monopoly operates under barriers to entry. Such barriers include patent rights, advancement in technology appreciated by the firm and possession of good status. Furthermore, access to critical resources for production is among the entry barriers. With a pure competitive market structure, there are no barriers to entry or exit.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Non price competition In recognition of the fact that monopolist conduct solely the activities of the industry, non price actions are not necessary (Davies, 2005). Advertisements are only employed by the firm in a bid to establish real contact with the customers through public relations. Pure competitive market structure does not have any non price competition. Examples Example of pure monopoly is the power generation company operated by a stated government. This is a sensitive area which requires large magnitude of resources. It can also be observed that power generation is a sensitive area of an economy. Other example of pure monopolies comprises the locally used utilities. References Davies, A., Cline, T. (2005). â€Å"A Consumer Behavior Approach to Modeling Monopolistic Competition†. Journal of Economic Psychology 26: 797–826 Depken, C. (2005). â€Å"10†. Microeconomics Demystified. New Jersey: McGraw Hill. Gans, J., King, S., Stonecash, R., Mankiw, G. (2 003). Principles of Economics. Melbourne: Thomson Learning. Pindyck, R., Rubinfeld, D. (2001). Microeconomics . Upper Saddle River, New Jersey: Prentice-Hall. This essay on Pure competition vs. monopolistic competition was written and submitted by user Dak0ta to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.